Rob is the President and CEO of Alterna Financial LLC, a private investment firm which is the sole or majority owner of several leading financial services businesses in the private equity, specialty finance and family office industries, with oversight of approximately $1.5 Billion in assets. Additionally, Rob serves on the Economic Council of Palm Beach County, a non-profit, non-partisan organization that serves as the voice for businesses in Palm Beach County, helping them prosper by identifying policies and issues that affect operations, helping to guide and shape the economic and civic landscape of the county.
Prior to founding Alterna Financial LLC, and following a successful playing career in the NFL, Rob served as a gubernatorial appointee to the Florida State Board of Administration – Investment Advisory Council, serving as the Chairman of the IAC in 2009. The SBA managed 30 investment funds comprising over $184 Billion in assets for the Florida Retirement System.
Rob earned his Bachelor of Science in Business & Consumer Studies from Syracuse University, and is currently a member of the Advisory Board for Syracuse University’s Falk School of Sports Management. Rob is a member of the Palm Beach Chapter of YPO (Young Presidents Origination).